Top 5 Travel and Local Apps in Ghana Q4 2023

During the fourth quarter of 2023, the top 5 Travel and Local apps in Ghana showed varied performance trends in terms of downloads, active users, and revenue. Here is a closer look at how each app fared:

Airbnb

Weekly downloads for Airbnb started strong with around 2.9K in late September, peaking at 3K in mid-October. However, there was a gradual decline towards the end of the quarter, dipping to approximately 1.4K by the last week of December. The app's weekly active users showed a similar trend, starting at 9.1K and reaching a high of 10.3K in late October before decreasing to about 9.1K by the end of December.

Booking.com: Hotels & Travel

Booking.com: Hotels & Travel saw a steady increase in weekly downloads, starting at 2.1K in late September and ending the quarter on a high note with about 3.4K downloads in the final week of December. Its weekly active users mirrored this growth, rising from 22.1K in late September to a peak of approximately 27.4K by the last week of December.

Google Maps

Google Maps maintained a consistent performance with weekly downloads fluctuating between 5.9K and 7.8K throughout the quarter. The highest download week was in mid-December with about 7.8K. Weekly active users remained robust, starting at 164.5K and peaking at 176.1K in mid-October, before settling around 152.3K by the end of December.

ID Passport VISA Photo Maker

ID Passport VISA Photo Maker experienced a significant surge in weekly downloads during mid-October, reaching approximately 4.9K. However, this number dropped sharply, with downloads falling to around 881 by the end of December. The app's weekly active users followed a similar pattern, peaking at 3K in mid-October and then declining to about 707 by the end of the quarter. Revenue showed minor fluctuations, peaking at $16 in mid-October and then dropping to around $3 by the last week of December.

Find my Phone - Family Locator

Find my Phone - Family Locator started the quarter with approximately 1.2K downloads, which dipped to around 678 by the end of December. Active users also saw a decline, starting at 8.6K in late September and falling to about 3.4K by the end of December. Revenue peaked at $146 in early October and fluctuated throughout the quarter, ending at $84 in the last week of December.

These insights into the performance of the top Travel and Local apps in Ghana during Q4 2023 were provided by Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.